What you get
- ✓A written brief: offer, audience, budget, success measure, end date
- ✓One landing page per campaign, not one homepage for everything
- ✓Channel mix chosen for the offer, not for the agency menu
- ✓Weekly check-ins during the run, then a written decision
- ✓Everything documented so the next campaign starts further ahead
Why campaigns beat continuous activity
Continuous advertising has no edges, so nothing can be compared and nothing gets killed. A campaign has a start, a budget and an end, which forces the question that matters: did this earn its cost?
That structure also makes internal decisions easier. A business owner can approve a defined test at a defined price, rather than an open-ended retainer for unspecified work.
What a Singapore campaign looks like in practice
Say a clinic wants more weekday appointments in a specific district. The campaign is one offer, one page, paid search on district terms, a Meta campaign to the surrounding area, and a review routine on the profile. Six weeks, one budget, one number to judge.
That is deliberately narrow. A campaign that tries to sell three services to everyone measures nothing, because you cannot attribute the result to any part of it.
The weekly rhythm
During the run we review spend, enquiries and quality weekly. If a channel is producing enquiries that never qualify, we cut it early rather than at the end. If an angle is working, we put more budget behind it within the same campaign.
At the end you get a written decision: keep, change or stop, with the numbers that justify it. That document is often more valuable than the campaign itself, because it tells you what to do next.
Cost
Campaigns are covered by the standard package: S$250 setup and S$499 monthly after your first qualified enquiry, with ad spend separate on your own accounts.
A larger launch with photography, video or a new site is quoted per project before anything starts.
At a glance
| Stage | What we produce | Time |
|---|---|---|
| Brief | Offer, audience, budget, success measure | Week 1 |
| Build | Page, campaigns, tracking | Weeks 1-2 |
| Run | Weekly review, budget shifts | Weeks 3-6 |
| Decide | Written keep/change/stop with numbers | Week 7 |
Questions Singapore buyers ask
How long should a campaign run?
Six to eight weeks for most Singapore SMEs: long enough to gather data, short enough that a failure is affordable. Campaigns shorter than four weeks rarely produce a clear answer.
Can we run one campaign a quarter?
Yes, and that is often the right rhythm. One properly measured campaign per quarter beats continuous unfocused activity, and the findings stack.
Do you handle the creative?
We write the copy and brief the design. Photography and video are either supplied by you or quoted separately, because pretending a stock image will do is how campaigns look like everyone else.
What if the campaign fails?
Then you have a documented answer for the price of the test, which is worth more than another year of guessing. We report the failure plainly rather than reframing it.
Tell us the one thing you want more of this quarter and we will write the brief for a campaign that can actually prove it.