What you get
- ✓Correct primary and secondary categories, tested against competitors
- ✓Services, attributes, hours and photos completed properly
- ✓A review routine that asks at the right moment
- ✓District pages on the website that support the profile
- ✓Monthly reporting on calls, direction requests and enquiries
What Google actually ranks in the map pack
Three factors, in rough order of weight: relevance to the query, distance from the searcher, and prominence measured largely by reviews and citations. You cannot move your building, so the winnable ground is relevance and prominence.
Relevance comes from categories and services, which most profiles get wrong. A business listed under a broad category loses to a competitor listed under the exact service the customer searched for.
Categories and services are the cheapest win
Changing a primary category can move a business several places in a week. It is also the change most owners never make, because the profile was set up once by whoever registered it and never revisited.
We test categories against what the top three competitors use for the same query, then add services and attributes so the profile answers the specific searches rather than a generic one.
Reviews without incentives
The routine that works is dull: ask every satisfied customer as the job finishes, send one direct link, reply to everything within a day. Google penalises incentives, and Singapore buyers recognise a wall of identical five-star reviews.
We set the routine up with you, write the request message in your voice, and track how many arrive each month so the profile does not quietly stall.
Cost, and an honest limit
Profile work is included in the package: S$250 setup and S$499 monthly after your first qualified enquiry.
The limit: we optimise the profile you own, we do not create listings for addresses you do not have. For a business without a Singapore address there is no map-pack presence in Singapore, and we will say so rather than sell the impossible.
At a glance
| Profile element | Effect | Time to see it |
|---|---|---|
| Primary category | High | 1-2 weeks |
| Services and attributes | Moderate | 2-4 weeks |
| Review volume and replies | High | 4-8 weeks |
| Photos and posts | Moderate | Ongoing |
Questions Singapore buyers ask
Can you manage our Google Business Profile for us?
We can be added as a manager and do the work from your account, which keeps ownership with you. We never take ownership of a client profile.
How many reviews do we need in Singapore?
Enough to look established and recent. Recency matters more than total count: ten reviews from this year beat forty from four years ago. A steady trickle is the target.
Does the website still matter for local search?
Yes, for the organic results beneath the map pack and for the profile to link to. District pages that genuinely describe serving an area help both, as long as they are not the same paragraph with a place name swapped.
What if we have no Singapore address?
Then there is no Singapore map-pack presence to win, and we will say so. We can still compete in the organic results and in paid search, which is where a cross-border business should focus.
Send us your profile link and we will show you the three businesses currently holding the map slots you want.