What you get
- ✓Account restructure around intent, not around keyword lists
- ✓Negative keyword work that runs every week, not once
- ✓Conversion tracking on forms, calls and WhatsApp
- ✓Bid strategy tied to enquiry value, not to position
- ✓Monthly reconciliation against your own enquiry records
Small market, expensive clicks, no room for waste
A broad-match campaign in Singapore can spend a month of budget on a thousand irrelevant searches and still report a healthy click-through rate. The only defence is weekly search-term review: adding negatives, pausing queries that never convert, and consolidating ad groups that compete with each other.
Because the market is finite, growth usually comes from better conversion of existing traffic rather than from more traffic. We would rather raise the conversion rate on two hundred clicks than buy six hundred more.
What "conversion" has to mean
A form view is not a conversion. Neither is a page scroll. We track the events that map to a real enquiry — a submitted form, a call longer than thirty seconds, a WhatsApp message — and pass their value back to the platform so bidding optimises for enquiries rather than for cheap clicks.
Where a client can tell us which enquiries became customers, the account gets considerably sharper within weeks. That feedback loop is worth more than any bidding tweak.
Shopping, display and remarketing in Singapore
For retail and e-commerce clients, Shopping campaigns usually beat search text ads because the product image does the qualifying. Display and remarketing earn their place for a different reason: they recover visitors who left, at a fraction of the original click cost.
We keep those campaigns deliberately small and measurement-driven. Display in particular can look busy while producing nothing, so it is judged on assisted enquiries, not impressions.
Cost and ownership
Setup is S$250 and management is S$499 monthly after your first qualified enquiry. Spend sits in your own Google Ads account, paid by your card, visible to you at any time.
We will also tell you when PPC is the wrong answer. A business with no margin per customer, or one whose enquiries are never answered, will lose money on ads regardless of how well they are run.
At a glance
| Campaign type | Use it when | Watch out for |
|---|---|---|
| Search | Demand already exists | Broad match without negatives |
| Shopping | Products with price and image | Feed quality |
| Remarketing | You already have visitors | Frequency fatigue in a small market |
| Display | Building awareness | Reporting impressions as success |
Questions Singapore buyers ask
Why is PPC so expensive in Singapore?
High commercial intent, high income per searcher, and a small number of available impressions relative to demand. The answer is not to bid less but to waste less: fewer, tighter keywords and better conversion.
Do you use automated bidding?
Once there is enough conversion data, yes, because it usually beats manual bids. Before that, automation has nothing to learn from and we keep control of the bids until the account has history.
How much of the budget goes to fees?
None. The management fee is S$499 monthly and the ad budget is separate, paid directly to Google. We never take a percentage of spend, because that creates an incentive to spend more.
Can you fix an account someone else built?
Usually, and often that is the cheapest win available. We audit the structure, find the queries burning budget, and fix tracking before adding anything new.
Send us read-only access and we will tell you what your account is wasting before we suggest a single change.