What you get
- ✓Search campaigns built on exact and phrase match, not broad guesses
- ✓Remarketing to people who visited and did not enquire
- ✓Meta lead form and website campaigns for demand generation
- ✓Conversion tracking wired to enquiries, not page views
- ✓Monthly reporting with the wasted spend named
Search first, social second, for most Singapore businesses
If someone in Singapore is typing your service and your area, they are close to buying. That traffic is expensive but it converts, and it is where the first month of budget belongs. Meta then does a different job: it reaches people who did not know they needed you, which takes longer and rewards better creative.
The mistake we see most often is starting with social because it looks cheaper per click. Cheap clicks that never enquire are the most expensive thing in the account.
Account structure that survives a small market
Singapore search volume is limited, which means a campaign with fifty keywords competes with itself and burns budget on the same searches. We build tight ad groups around one intent each, add negatives aggressively, and consolidate rather than expand when volume is thin.
For Meta, the equivalent discipline is creative. A small market sees the same ad repeatedly, so we rotate two or three angles and let the results pick the winner instead of guessing.
Tracking, because ad platforms flatter themselves
Google and Meta both claim credit generously. The only numbers worth trusting are the enquiries you can match to your own records. We connect form submissions, calls and WhatsApp messages to their source, then reconcile monthly so you can see what the platforms over-attributed.
This is also how you find the leaks: an enquiry that arrives but is never answered, or a form that silently fails on mobile. Those cost more than any bidding mistake.
Cost and controls in Singapore
Setup is S$250 once and management is S$499 monthly, starting after your first qualified enquiry. Ad spend is separate, paid to Google or Meta from your own payment method, and we never mark it up.
You keep ownership of both accounts. If you leave, the campaigns, the conversion history and the audiences stay with you — which is the only fair arrangement.
At a glance
| Channel | Best for | Typical first result |
|---|---|---|
| Google Search | People actively looking for the service | Enquiries in 2-4 weeks |
| Google remarketing | Visitors who did not enquire | Cheaper enquiries once traffic exists |
| Meta website ads | Creating demand, showing the offer | 4-8 weeks to judge |
| Meta lead forms | Volume of contactable enquiries | Faster, but needs qualification |
Questions Singapore buyers ask
Which should we start with, Google or Facebook?
Google, if people already search for what you sell. Meta, if the service needs explaining or you want a lower cost per thousand views. Most Singapore businesses end up running both, but not from day one.
Do we own the ad accounts?
Yes. Both accounts stay in your name and your payment method. We work inside them with access you can revoke. That protects your conversion history, which is the most valuable asset in the account.
How much should we spend on ads?
Enough to gather meaningful data and few enough that a learning month does not hurt. We will tell you the number we think is sensible for your trade rather than a percentage of revenue.
What happens if the ads do not work?
We cut them. A test that fails in four weeks has told you something useful for a small price. We would rather report that honestly than keep spending to protect a retainer.
Ask for the assessment and we will tell you which channel deserves your first ringgit-equivalent of budget, and why.