What you get
- ✓One page per offer, matched to the ad that sent the click
- ✓Mobile-first layout, because most Singapore traffic is mobile
- ✓Form with two or three fields and an instant confirmation
- ✓Speed and Core Web Vitals handled, not ignored
- ✓Enquiry tracking wired before launch, not after
Why the homepage is the wrong destination
A homepage has to serve everyone, which means it persuades no one. A landing page serves a single advert and a single promise, so it can be specific about price, area, and what happens after the form.
In an expensive click market the difference is not marginal. Moving paid traffic from a homepage to a matched page is usually the single largest conversion improvement available, and it costs a page rather than a campaign rebuild.
What actually converts Singapore visitors
A headline that repeats the promise of the ad, in the same words. A price or price range, because Singapore buyers compare and distrust pages that hide it. A form above the fold on mobile and a WhatsApp alternative for people who would rather message.
Below that: real photographs, a plain explanation of the process, and answers to the three questions that stop people enquiring. Not stock imagery, not a carousel, and not a video that delays the page by four seconds.
Speed is a conversion feature
A page that takes four seconds to load on a Singapore mobile connection loses a large share of its visitors before they read anything. We keep pages light: compressed images, no unnecessary scripts, fonts loaded once, analytics deferred.
That also matters for quality score on Google Ads, where landing page experience affects what you pay per click. A faster page is cheaper traffic as well as better conversion.
Cost in Singapore
Landing pages sit inside the standard package: S$250 setup, S$499 monthly after your first qualified enquiry. A multi-page small business site is quoted per project because the scope varies, and we will give you the number before starting.
Every page we build is yours. No proprietary builder you cannot leave, and no licence fee to keep your own site online.
At a glance
| Element | What works | What loses enquiries |
|---|---|---|
| Headline | The promise from the ad, repeated | Company name and slogan |
| Price | Stated, or a clear range | "Contact us for pricing" |
| Form | Two or three fields | Nine fields and a required phone verification |
| Proof | Real photos, real reviews | Stock imagery and invented statistics |
Questions Singapore buyers ask
How long does a landing page take?
Usually one to two weeks from approved copy, including mobile testing and tracking. The bottleneck is normally the copy and the photos rather than the build.
Can you work with our existing website?
Yes, where the platform allows a fast, clean page. If the site is slow or locked into a builder that cannot be fixed, we will say so plainly and quote a replacement rather than patch something that will keep failing.
Do you write the copy?
Yes, and we need your input on offer, price and process. Copy written without talking to the person who answers the phone tends to describe the business rather than persuade the buyer.
Will the page be in English only?
For Singapore, English is the default. If you serve a Malay- or Mandarin-speaking segment, we will add that as a separate page rather than mixing languages on one.
Send us the ad you are running and we will tell you whether the page behind it is the reason it is not converting.