LeadsPilot 360 — how we contact people for marketing, and how we honour the Singapore Do Not Call Registry
Last updated: 17 October 2026 Version: 1.0 (draft for owner review — not yet published) Owner: A director of LeadsPilot 360
1. Why this policy exists
Singapore's PDPA includes Do Not Call (DNC) provisions that apply to marketing messages sent to Singapore telephone numbers — voice calls, SMS and fax ("specified messages"). Malaysia's PDPA requires consent and gives people a choice about marketing.
This policy sets out how LeadsPilot 360 complies. It applies to every person who contacts prospects or clients on our behalf, and to every campaign we run.
It does not apply to service messages. A message about an enquiry someone has already sent us, an appointment they booked, an invoice, or a change to work we are already doing is not marketing — see section 6.
2. What counts as marketing
Marketing is any message whose purpose is to offer, advertise or promote goods, services, land, or an opportunity to buy — including:
- cold outreach offering our packages;
- follow-up messages to a prospect who has not yet engaged us, once they have gone quiet;
- newsletters, offers and promotions;
- messages promoting a client's business to a list.
It is marketing whether it is sent by call, SMS, WhatsApp, email or social message. The channel does not change the rule.
3. Our rules for Singapore numbers
3.1 We check the DNC Registry before sending. Before any marketing call, SMS or WhatsApp message to a Singapore number, we check that number against the DNC Registry. We do not send a marketing message to a number that is registered, unless that person has given us clear and unambiguous consent in writing to receive marketing at that number.
3.2 We check close to the date of sending. A check must be recent — we re-check rather than rely on a stale result, because a number can be registered at any time.
3.3 We keep the evidence. For every marketing list we hold, we keep: the source of the number, the date and result of the DNC check, and — where we rely on consent instead — the consent record described in section 5.
3.4 Every message identifies us and offers an exit. Every marketing message says who it is from and how to stop receiving it. Under the PDPA, an unsubscribe facility must be included and must work.
3.5 We never use a purchased list. We do not buy, rent or scrape phone number lists, and we do not obtain numbers from a third party for marketing. A number we do not hold a defensible source for is not used.
4. Our rules for Malaysian numbers
Under the MY PDPA, we:
- give a personal data notice before or at the point we collect the number (our Privacy Policy at /ms/privacy and the notice on our enquiry form);
- obtain consent for marketing where consent is required, and record it;
- stop marketing to a person who withdraws consent or opts out, and keep a record that they did so;
- do not disclose the number to anyone else for their own marketing.
Where a prospect is in Malaysia, we do not treat a Singapore DNC check as a substitute for Malaysian consent. They are separate requirements.
5. How we record consent
Where we rely on consent rather than a DNC check, the record must show:
| What we record | Why |
|---|---|
| Who consented (name, number, business) | To prove the consent belongs to that number |
| Exactly what they agreed to | "Contact me about my enquiry" is not the same as "send me marketing" |
| How they agreed (form, email, call recording note) | To show it was clear and unambiguous |
| When they agreed (date and time) | Consent is time-bound in practice |
| Where they agreed (page or form URL) | To show the context |
| Any opt-out, and when | To prove we honoured it |
Our website enquiry form asks for consent to be contacted about that enquiry. That is a service purpose. It is not consent to receive marketing, and we must not treat it as one. If we want to market to an enquirer later, we ask separately and record it separately.
6. Service messages are not marketing
We may contact someone without a DNC check where the message is about something they have already asked us for:
- replying to an enquiry they submitted;
- discussing a proposal they requested;
- anything about work we are already doing for them;
- invoices, payment reminders, and administrative notices;
- changes to these terms or our policies.
The distinction is purpose, not channel. A WhatsApp message answering an enquiry is a service message. The same WhatsApp message three months later offering a discount is marketing.
When a conversation moves from service to sales, we stop and ask whether they want to hear about marketing before we continue.
7. How someone opts out, and what we do
A person can opt out at any time by:
- replying STOP to an SMS or WhatsApp message (we honour this on the same channel and across all channels);
- clicking the unsubscribe link in an email;
- saying so on a call;
- emailing hello@leadspilot360.com or hello@leadspilot360.com.
When someone opts out we:
- Stop marketing to them as soon as practicable — our target is the same working day, and never later than 10 business days;
- record the opt-out, the date, and the channel it came through;
- keep the minimum record needed to make sure we do not contact them again — an opt-out list is a suppression list, not a marketing list;
- continue only service messages about work already in progress, unless they ask us to stop those too.
Opting out of marketing does not cancel a service or affect work in progress.
8. Who is responsible
A director of LeadsPilot 360 is responsible for this policy and for DNC compliance. Any person contacting prospects on our behalf must be briefed on it before their first call, and re-briefed when it changes.
We do not use a third-party call centre. If that changes, we will put a written instruction in place that mirrors this policy, and keep the right to audit it.
9. Records and review
We keep marketing contact records, DNC check results, consent records and opt-out records for as long as we hold a marketing relationship with you, plus 5 years.
We review this policy every 12 months, and whenever the PDPA, the MY PDPA or the DNC Registry rules change.
10. Complaints
If someone believes we have contacted them in breach of this policy, they can write to hello@leadspilot360.com or hello@leadspilot360.com. We will investigate, respond within 10 business days, and correct our records where we got it wrong.
They may also complain to the Personal Data Protection Commission (Singapore, www.pdpc.gov.sg) or the Personal Data Protection Department (Malaysia, www.pdp.gov.my).
Read with: Privacy Policy /en/privacy, Cookie and Tracking Notice /en/cookies, and Terms of Use /en/terms.