What you get
- ✓One landing page per offer, built to convert rather than to describe
- ✓Google Search and Meta campaigns run in SGD on your own ad account
- ✓Form, call and WhatsApp enquiries tagged with their source
- ✓A qualification step so you are not chasing unqualified leads
- ✓Monthly cost-per-enquiry reporting, not impressions
Why Singapore punishes sloppy lead generation
Click costs in Singapore are among the highest in Southeast Asia. A campaign that wastes thirty per cent of its budget on the wrong search terms is survivable in a cheaper market and fatal here. The discipline that matters is subtraction: negative keywords, tight ad groups, and a refusal to run broad match before you know what converts.
The second difference is audience size. Singapore is small enough that a campaign can exhaust its market in weeks, so frequency and offer rotation matter more than raw reach. We plan for a market that can be saturated, not one that can be scaled indefinitely.
The four parts that have to exist before spend
First, a page that answers the ad in one screen, because a Singapore buyer clicking a specific advert will leave a generic homepage immediately. Second, a qualification question or two in the form, so the enquiry is worth a call. Third, a response routine: an enquiry answered in an hour converts several times better than one answered tomorrow.
Fourth, tracking that survives the cookie. We tag enquiries at source, log them where you can see them, and reconcile them against your own records monthly. Without that, no agency can tell you which channel earned its keep.
What we will not do
We will not promise a fixed number of leads, buy a list, or send bulk email to an address book you did not build. Those tactics produce a number this month and damage the domain and the brand by next quarter. We also will not hide ad spend inside a service fee: the budget sits in your account and you can see every cent of it.
What you get instead is a system you could hand to another team: documented campaigns, a tracking setup you own, and reports that say what worked.
What it costs in Singapore
Setup is S$250 once and the monthly fee is S$499, starting after your first qualified enquiry. Advertising spend is separate and paid directly to Google or Meta, so the budget you set is the budget that reaches the platform.
For most Singapore SMEs the honest first month is a modest test: enough spend to learn which offer and which terms produce enquiries, then scale what proved itself. Scaling before the test is how budgets disappear.
At a glance
| Stage | What happens | What we need from you |
|---|---|---|
| Week 1 | Offer, landing page, tracking and form setup | Access to the ad account and website |
| Weeks 2-4 | Campaign test at a limited budget | Answers on enquiry quality, within a day |
| Month 2-3 | Cut what failed, scale what converted | Decision on budget and capacity to reply |
| Ongoing | Monthly report on cost per qualified enquiry | Feedback on which enquiries became customers |
Questions Singapore buyers ask
How much ad budget do I need in Singapore?
Enough to learn something. Most Singapore SMEs start with a few hundred dollars a month per channel and expect the first three to four weeks to be a test rather than a return. We would rather start small and scale on evidence than commit you to a large spend.
How fast will enquiries arrive?
Search campaigns usually produce enquiries in the first fortnight, because the intent is already there. Social campaigns take longer to find their audience. Neither is instant, and anyone promising enquiries in 48 hours is guessing.
Do you charge per lead?
No. The fee is S$250 setup and S$499 monthly, starting after your first qualified enquiry, and advertising spend is paid to the platform. A per-lead price would just be the same money with the risk priced in and the workings hidden.
Can you work with our existing ad account?
Yes, and we prefer it. Your account keeps its conversion history, which makes optimisation faster. We ask for access rather than ownership, and you can remove us at any time.
If you want to know what a realistic cost per enquiry looks like for your trade in Singapore, ask for the assessment before you commit to a budget.