What you get
- ✓A content plan built around the questions buyers ask
- ✓Real photographs and staff, not stock imagery
- ✓Paid social in SGD on your own Meta account
- ✓Message and comment replies handled within a day
- ✓Monthly reporting on enquiries and messages, not likes
Organic social: proof of life, not a growth channel
For most Singapore SMEs, organic social rarely produces enquiries on its own. What it does is reassure: a buyer who found you through search checks your page, and an abandoned account costs the enquiry.
So we plan for consistency rather than virality: two or three posts a week that answer real questions, show real work, and look like a business that is still trading.
Paid social: buying attention in a small market
Meta remains the practical choice in Singapore for local reach and lead forms. The advantage is targeting by district and interest; the risk is frequency, because a small audience sees the same creative repeatedly and stops responding.
We plan creative rotation from the start, and we judge campaigns on cost per qualified enquiry rather than cost per lead form, because a cheap form from someone outside your service area is not a lead.
Content that earns its place
Three formats do most of the work for local services: an explanation of a common problem, a before-and-after with permission, and a direct answer to the question customers ask on the phone most often.
We write from those calls rather than from trends, because a post that answers a real question keeps producing enquiries months later while a trending format produces nothing.
Cost
Social sits inside the package at S$250 setup and S$499 monthly after your first qualified enquiry. Ad spend on Meta is separate and paid from your own account.
Photography and video are either supplied by you or quoted separately, and we will say plainly when your existing photos are good enough.
At a glance
| Format | Best for | Effort |
|---|---|---|
| Problem explainer | Building trust, answering questions | Low, repeatable |
| Before and after | Visual trades and clinics | Medium, needs consent |
| Customer question | Saving time on the phone | Low |
| Paid lead form | Volume of enquiries | Medium, needs follow-up |
Questions Singapore buyers ask
Do we need to post every day?
No. Two or three good posts a week beat seven rushed ones, and a small Singapore audience notices repetition faster than a larger one.
Is TikTok or Instagram worth it for a service business?
Only where the work is visual and the buyer is there. For most Singapore B2B services, Meta plus a maintained profile does the job at a fraction of the effort.
Who replies to messages?
You should, because replies convert and need your knowledge. We can draft templates and set a response routine, but a message answered by an agency reads like one.
How do we know it is working?
Messages that become enquiries, and form submissions from paid social. We report those monthly and ignore follower growth, which tells you very little.
Ask for a content plan built from the questions your customers actually ask, and judge it on enquiries rather than reach.