What you get
- ✓Drop-off analysis on the pages that receive paid traffic
- ✓Form and mobile usability fixes first, because they are cheapest
- ✓Clear test hypotheses, run one at a time, with a decision rule
- ✓Enquiry tracking so improvements are proven, not assumed
- ✓Findings documented so the gains survive a redesign
Start with the boring losses
Before any A/B test, we look for the mechanics that silently cost enquiries: a form that fails on a particular phone, a required field nobody wants to fill, a phone number that is not tappable, a confirmation page that never fires the tracking event.
In our experience these account for more lost enquiries than headline wording, and they take days rather than months to fix.
What to test, in order
First the offer and the price presentation, because a clearer offer beats a cleverer button. Then the form length. Then the headline and the proof. Cosmetic changes come last, and only when the traffic is large enough to detect a real difference.
We refuse to run tests that cannot reach significance in a reasonable time. A Singapore SME with three hundred visits a month cannot learn from a five per cent button-colour difference, and pretending otherwise wastes the quarter.
Where CRO and paid search meet
Improving a page from one per cent to two per cent halves the cost per enquiry, which means the same budget now buys twice the enquiries. That is usually a better return than bidding harder in an expensive market.
It also compounds with SEO: the same page that converts paid traffic converts organic traffic, so a CRO win applies to every channel at once.
Cost
CRO sits inside the standard package at S$250 setup and S$499 monthly after your first qualified enquiry, because most of the early wins are fixes rather than experiments.
Larger test programmes are quoted separately, and only where the traffic volume makes them worth running.
At a glance
| Fix | Effort | Typical effect |
|---|---|---|
| Form and mobile fixes | Days | Largest, fastest gains |
| Offer and price clarity | One to two weeks | High, especially for paid traffic |
| Headline and proof | Two weeks | Moderate, needs traffic to measure |
| Layout experiments | Month or more | Small unless volume is high |
Questions Singapore buyers ask
How much traffic do we need for CRO?
Enough for the fix to be visible. Mechanical fixes need no traffic at all; formal A/B tests need hundreds of conversions a month to be trustworthy. We choose the approach your volume supports.
Is CRO the same as a website redesign?
No, and a redesign usually resets the knowledge. CRO changes one thing at a time and keeps what works. A redesign replaces everything at once and leaves you unable to say what helped.
How quickly do results appear?
Form and mobile fixes can move the conversion rate within a week of shipping. Offer and copy changes take two to four weeks to judge honestly.
Do you guarantee an improvement?
No. We commit to finding and fixing the losses and to measuring honestly. Anyone guaranteeing a conversion uplift before seeing your traffic is selling confidence, not method.
Ask for a conversion review of the page your ads point at. Most businesses find two or three fixable losses in the first hour.